Property Listing
Quality Guide
Professional standards for listing properties on DaarPortal to maximize visibility and attract serious buyers.
Photography Standards
Quality visuals drive engagement
Image Quality Requirements
- Resolution: Minimum 1280x720 pixels (HD quality)
- Format: JPEG or PNG format only
- File Size: Maximum 5MB per image
- Orientation: Landscape orientation preferred
Essential Property Shots
Well-lit exterior shot
Clean, staged space
Countertops clear
Made beds, good lighting
Photography Best Practices
Natural Lighting
Shoot during daylight hours for best results
Wide Angles
Capture entire rooms without distortion
Clean & Declutter
Remove personal items before shooting
Visual Examples
Good Example
Professional property photo
Poor Example
Low-quality property photo
Pro Tip
Properties with 15+ high-quality photos receive 3x more inquiries than those with fewer than 8 photos.
Need Professional Photography?
We partner with certified real estate photographers.
Request PhotographerProperty Description Guide
Craft compelling descriptions that sell your property
Optimal Structure
Opening Hook
Start with a compelling headline
Key Features
Highlight unique selling points
Room-by-Room
Describe each space clearly
Neighborhood
Include location advantages
Power Keywords
Keywords buyers search for most frequently:
Example Templates
For Luxury Properties:
"This exquisite 4-bedroom villa in [Area] offers premium finishes, panoramic views, and resort-style amenities."
For Family Homes:
"Perfect family home in quiet neighborhood with large garden, secure compound, and nearby schools."
For Apartments:
"Modern 2-bedroom apartment with balcony, gym access, and 24/7 security in prime location."
Do's
- Be specific about square footage and measurements
- Mention recent renovations or upgrades
- Include neighborhood amenities (schools, malls, transport)
- Use bullet points for easy scanning
Don'ts
- Use excessive abbreviations or jargon
- Make false claims or exaggerations
- Forget to mention property flaws (be transparent)
- Use ALL CAPS or excessive exclamation marks!!!
Strategic Pricing Guide
Price your property competitively for maximum exposure and optimal sale time
Key Pricing Factors
Comparative Market Analysis
Research similar properties in your area that have recently sold or are currently listed.
Property Condition & Features
Factor in recent renovations, quality of finishes, and premium amenities.
Location Premium
Properties in prime locations command premium pricing.
Pricing Strategy Options
Competitive Pricing
RecommendedPrice slightly below market value to attract multiple offers.
Example: Price at KES 9,500,000 when similar properties are KES 10,000,000
Premium Pricing
Luxury PropertiesPrice above market for unique or luxury properties with exceptional features.
Justify premium with exceptional finishes, location, or features
Psychological Pricing
EffectiveUse prices that appear lower to buyers (KES 9,999,000 instead of KES 10,000,000).
When to Adjust Price
After 3-4 weeks:
If property has few views
After 6-8 weeks:
If no serious inquiries
Tip: Consider price reductions of 5-10% if property isn't attracting interest. Monitor your dashboard analytics for performance insights.
Professional Best Practices
Advanced strategies from top-performing agents
Advanced Agent Strategies
Virtual Tours & Videos
Properties with video tours receive 400% more engagement.
Optimal Listing Timing
List properties on Thursday for maximum weekend visibility.
Best posting times:
Leverage Dashboard Analytics
Monitor views, saves, and inquiry patterns to optimize your listing.
Pro Agent Secret
Top-performing agents update their listing photos every 2-3 weeks and refresh descriptions monthly. This signals activity to the platform algorithm.
Success Metrics & Benchmarks
Expected Performance Metrics
Platform Features to Utilize
Location Mapping
Pin exact property location
Viewing Scheduler
Let clients book appointments
Social Sharing
One-click share to WhatsApp
Performance Reports
Weekly insights email
Need Help?
Our support team reviews listings and can provide personalized feedback.
Request Listing ReviewReady to List Like a Pro?
Apply these professional standards to attract serious buyers and close deals faster.
Questions about listing standards? Email support@daarportal.com